As of 1st January 2017 Incoming tour operator Unique North A/S was proud to announce the employment of Peter Møller Laursen as the newly appointed Deputy CEO. Peter will have overall responsibility for the Purchasing & Sales departments alongside the exciting shared role of setting Unique North A/S on a course of growth and expansion.

Peter has a cand. merc. in Tourism & Service Management from Business School in Copenhagen and has until now spent his entire career in the hotel industry, most recently as a General Manager for hotels under the Radisson Blu & Quality brands in Denmark, Norway and England.

Key highlights from Peter’s career certainly include the celebrated years between 2007 and 2014 where under Peter’s leadership as General Manager Manager for the Scandinavian Congress Center and Radisson Blu Scandinavia hotel Aarhus, the hotel was regularly voted as Danmark’s Best Hotel outside Copenhagen. More recently at Nordic Choice Hotels as the General Manager of Quality Hotel Edvard Grieg, Peter was able to again show his operational steel by taking charge of the newly expanded and now largest Conference Hotel in Bergen.

Owner and CEO for Unique North A/S, Henning Hunskjær, explains that the 2014 Gazelle acknowledged company after 10 successful years has now reached a size and complexity that demands a candidate of Peter’s caliber and experience to come on board. Henning expands to say that with an ambitious growth strategy for the coming years Unique North A/S are now excellently equipped with the employment of Peter Møller Laursen.

Henning Hunskjær explains in more depth that Peter’s strategic leadership skills, extensive industry knowledge and significant network in Scandinavia – in combination with Unique North A/S’ many other talented and dedicated employees – will be influential for Unique North A/S as it  continues to strengthen its position as  the first choice for clients travelling to the North.

Peter Møller Laursen says with excitement that he is looking forward to helping Unique North A/S realize its growth plans as well as finally getting his feet under the tour operation side of the industry. “I see great potential in the niche Unique North A / S represents –precisely packages to the North.” Peter Møller Laursen justifies this by saying that we are at a time where globally tourism is experiencing a huge growth, and that tourists increasingly demanding unique experiences such as, seeing the midnight sun, witnessing the northern lights or spending the night in an igloo in Lapland – all of which are experiences, Unique North A/S delivers.

Another crucial fact is that the North is perceived as a safe and secure destination in a time of growing uncertainty and instability in certain parts of the world.

Facts on Unique North:

Unique North A/S is an Incoming Tour Operator to the North that sells unique and authentic tourism experiences to a wide range of European and International Tour Operators.  Unique North A/S headquarters are located in Aarhus, Denmark with Sales & Operation offices in Copenhagen & Berlin.  Celebrating its 10 year anniversary in 2017, Unique North A/S has come a long way from its humble roots in 2007 to become one of the leading Incoming Tour Operators to the Nordic countries.

For further information please contact:

Henning Hunskjær – hh@uniquenorth.dk / mob +45 40 20 30 30

Peter Møller Laursen – pml@uniquenorth.dk / mob +45 30 56 40 59